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Samsung has released details of Space Tycoon, a metaverse-based experience built as part of the Roblox world. The gaming metaverse, designed to entertain Gen Z users, will include a world in which Samsung products can be built by selecting their basic components. The experience will also include a shop where you can purchase in-game items
As part of their strategy, large corporations are now focusing some of their efforts on creating enticing metaverse-based worlds. The electronics company Samsung is launching a metaverse world built as part of the Roblox universe. The Space Tycoon experience will allow users to participate as part of a space station, gaining resources to design and manufacture Samsung products. The virtual world will also include a shop where players can buy items for their avatars. This experience is aimed at a younger audience, who will be able to learn about the brand and its products.
Jinsoo Kim, executive vice president at Samsung Electronics’ Corporate Design Center, stated about Samsung Space Tycoon:
“We wanted to give our Gen Z customers a chance to experience Samsung products in a way they have never done before. We will continue to showcase content that can deliver more meaningful and entertaining digital experiences for both our current and future customers”.
Samsung has been involved in a number of software experiences centered on gaming and entertainment. The company has been working on a number of projects with key partners in the area. One of these is the NFT platform, which was launched in collaboration with Nifty Gateway, a popular NFT marketplace, and will allow the platform to offer its NFTs through Samsung smart TVs.