Newly promoted Premier League team Watford FC has announced Stake.com as its new principal shirt sponsor beginning from the upcoming 2021-22 season.
Stake.com is a prominent crypto sports betting platform looking to break into the UK market.
The value of the deal was not revealed but according to the official statement from Watford, the multi-year agreement will be paid for in cryptocurrency.
Stake.com will run a 10 million Dogecoin offering on its international platform to commemorate the partnership.
“The past few years have seen consistent growth for Stake and this partnership with Watford marks the next chapter for our company. We could not be more thrilled to partner with a club that has such immense history yet still a true innovative spirit. Stake.co.uk CEO Mladen Vuckovic said.
He added: “We’re committed to becoming a key part of the Watford family and have a number of exciting initiatives planned for fans over the coming months!”
Watford FC Chairman & Cheif Executive Officer Scott Duxbury said: “We are thrilled to welcome Stake as our principal shirt sponsor ahead of the 2021/22 season. “This will be an extremely exciting campaign for the club as we return to the Premier League and we couldn’t be happier to join with a partner who match our ambitious outlook and commitment to innovation in order to achieve success.”
Stake.com accounts for 5% of annual bitcoin transactions with 30 billion trades every 365 days.