US-based digital investment platform, Betterment is evaluating ways to introduce cryptocurrency as an alternate investment opportunity to its customers.
In an interview with Yahoo Finance, CEO Sarah Levy revealed that Betterment is aware of the increased “interest” in crypto by investors and the company is looking for a way to “offer” it.
“We know investors increasingly have an interest in crypto, so what we’re doing is trying to figure out: Is there a way that we can offer crypto with a guided wrapper so that we can help educate along the way?” she explained.
She maintained that cryptocurrency is “volatile,” noting that Betterment might have to provide proper education and guidance to interested investors.
“I think how that will manifest itself will be more through a lens of a long-term buy and hold the asset as a smaller portion of a portfolio, rather than as sort of a trading opportunity short term,” Levy said in addition.
Betterment’s quest to offer cryptocurrency to customers is not any different from what other major investment platforms are trying to do.
Ark Invest boss, Cathie Wood filed with the US Securities and Exchange Commission (SEC) to establish a bitcoin exchange-traded fund (ETF).