Aussie Soccer League Strike $25M deal with Crypto.com

The Australian Football League (AFL) has agreed a $25 million sponsorship deal with mainstream cryptocurrency exchange platform Crypto.com to support its women’s league (AFWL).

According to internal whispers, the pact signed between the AFL and the Singapore-based exchange trumps will be in place for the next five years. It also trumps the $18.5 million current sponsorship deal between the AFL and Japanese car manufacturing company Toyota.

Crypto.com has signed a myriad of sponsorship deals with different sports entities, including UFC, Formula 1, the Philadelphia 76ers, and heavyweight football teams Paris Saint Germain and Lazio. However, this is the first time the crypto exchange is investing money in an Australian Sports entity.

RELATED: Crypto.com extends Tax Reporting feature to cover Users in Australia


AFL’s Executive General Manager Customer and Commercial Kylie Rogers believes that both parties of the deal share the same “passion.”

“The AFL is proud to be the first Australian sports league and elite women’s competition globally to work alongside an organization that shares our passion to progress the future of elite sport and technology.”

Meanwhile, Crypto.com general manager for the Asia & Pacific region Karl Mohan says the firm was drawn to invest in the AFWL after a recent Australian consumer research “found that more than half (53%) of crypto investors were females.” 

About Godwin

Godwin is a multi-faceted writer. He covers the latest and most significant news in the crypto industry for Newsbsc. Aside from his work here, he writes exceptional SEO optimized web contents for other websites in different sectors.

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