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According to internal whispers, the pact signed between the AFL and the Singapore-based exchange trumps will be in place for the next five years. It also trumps the $18.5 million current sponsorship deal between the AFL and Japanese car manufacturing company Toyota.
Crypto.com has signed a myriad of sponsorship deals with different sports entities, including UFC, Formula 1, the Philadelphia 76ers, and heavyweight football teams Paris Saint Germain and Lazio. However, this is the first time the crypto exchange is investing money in an Australian Sports entity.
AFL’s Executive General Manager Customer and Commercial Kylie Rogers believes that both parties of the deal share the same “passion.”
“The AFL is proud to be the first Australian sports league and elite women’s competition globally to work alongside an organization that shares our passion to progress the future of elite sport and technology.”
Meanwhile, Crypto.com general manager for the Asia & Pacific region Karl Mohan says the firm was drawn to invest in the AFWL after a recent Australian consumer research “found that more than half (53%) of crypto investors were females.”